Morrison’s supermarket has joined Tesco, Sainsbury’s and Asda in opening its stores on Boxing Day and New Year’s Day. Until this year Morrison’s graciously allowed their workers a two-day break at Christmas, but not any longer.
After the Olympics allowed supermarkets, shops and retailers to open for effectively unrestricted hours, the four big supermarket chains are now squeezing their staff to try and mop up every penny possible from Christmas shoppers.
Perhaps the decision to open at Christmas really reflects Morrison’s falling behind in their takings compared to the other big three supermarkets, with greed not customer demand being the real driving force behind all four contenders. ■